Lead Intake
Lead Intake
Section titled “Lead Intake”Lead Intake is the entry module in the current public workflow. Its job is to turn raw incoming signals into routed work that downstream campaign operations can act on.
What it owns
Section titled “What it owns”- Flexible intake from different starting conditions
- Company-centered normalization
- Campaign routing
- Review posture when identity is ambiguous
What it does not own
Section titled “What it does not own”- Final campaign research
- Lead scoring
- Final outbound delivery
Why the boundary matters
Section titled “Why the boundary matters”Lead Intake is deliberately narrower than a generic “lead processing” story. The module is there to create better starting truth for the next stage, not to pretend that one intake action can complete the entire revenue workflow.
Operator path
Section titled “Operator path”1. Queue the incoming signal
Section titled “1. Queue the incoming signal”Operators can begin with company-led, person-led, or source-led information. The module is designed to handle uneven starting data.
2. Normalize the company context
Section titled “2. Normalize the company context”The early operating goal is to establish a usable company shell and attach the incoming signal to a meaningful context.
3. Route the work
Section titled “3. Route the work”Before downstream enrichment should begin, the module chooses the campaign path that should own the opportunity.
Downstream handoff
Section titled “Downstream handoff”The output of Lead Intake is routed work, not always a fully materialized final lead. Campaign Manager picks up that routed work and continues the sourcing, enrichment, and scoring path.